2215 8th Avenue #301 • Greeley • CO • 80631 | 505.635.8530 | monica.ly1@gmail.com

Experience

E-media Specialist
City of Greeley | www.greeleygov.com
May 2012 to Present

Manage editorial calendars with social media posts intended to engage community members
Schedule interviews and videography sessions to produce city feature videos
Assist in content development for the city mobile application, Greeley2Go
Use Photoshop to edit and optimize photos for online albums
Make edits to website using SharePoint content management system
Coordinate with departments to update website to integrate with monthly e-newsletter

Website Marketing Coordinator
San Juan Regional Medical Center | www.sanjuanregional.com
August 2010 to April 2012

Develop e-marketing campaigns and strategies to build awareness of new medical services
Manage social media accounts to communicate free and low-cost health events
Use analytics and insight tools to measure website traffic and engagement
Shoot and edit videos for the website video library, YouTube, and other social media
Create and manage health e-newsletter to maintain customer relationships
Code using HTML and CSS to adjust hospital website layout

Staff Reporter and Features Editor

AsiaXpress | www.asiaxpress.com

January 2007 to May 2010

Wrote feature stories about Asian culture and misconceptions
Used Webmaster tools to research keywords for search engine optimization (SEO)
Communicated with a wide-range of scholars and individuals to write credible articles
Received user access to Google Analytics to measure article popularity and make recommendations to editor-in-chief for website improvement

Student Communications
CU Boulder Media Relations | www.colorado.edu/news
February 2009 to May 2010

Wrote press releases about high student achievement and campus events
Promoted greater understanding of college life by writing student perspective pieces
Managed social media websites to increase awareness about current university news

Public Relations Project Member
My Baby Angel Foundation| www.mybabyangelfoundation.com
January 2010 to May 2010

Created and managed website design and content development as a part of a small team building a fully functioning public relations campaign
Analyzed the strengths, weaknesses, opportunities and threats to build awareness of the organization in women and families who have experienced pregnancy loss
Created collateral for the organization including posters and a keyword document for SEO

General News Intern
KCNC CBS4 News | www.cbs4denver.com
May 2009 to August 2009

Shot and edited video with reporters on breaking news stories around the Denver-metro area
Communicated ideas and issues from viewers to appropriate reporters and producers
Composed news articles and edited mistakes on www.cbs4denver.com with the website team

Education

University of Colorado at Boulder

Technical Skills

Awards and Leadership

Monica Ly